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Tour de France seven consecutive times winner, Lance Armstrong, has just joined Nike for an integrated campaign featuring him and many world renowned athletes in a cal-to-action to join the fight against cancer.
The campaign is called “It’s about you” and includes a TV commercial “Driven” featuring Armstrong as narrator and star, moving on in spite of all criticism.
The campaign includes other short films featuring athletes like Jon Lester, Sanya Richards and LaShawn Merritt, as well as actors Patrick Dempsey and Evan Handler, and other cancer survivors including three-time Iditarod winner Lance Mackey and Sean Swarner who is the first cancer survivor to summit Mt. Everest.
The campaign ran through the Tour de France and the Driven video was aired on many TV station like ABC, CBS, Comedy Central, ESPN, FOX, MTV and NBC and on Good Morning America, the Today Show, The Late Show with David Letterman and The Tonight Show with Conan O’Brien.
Here’s the Driven video:

via <a href="http://a1-sneakers.com/lance-armstrong-in- nike-commercial/”>Sneakers-Blog

As reported in the last few days, we are introducing you Jeremy Scott today in more detail. You´re looking for a pair of really wow? There´s no need to look further: Jeremy Scott´s covered it for you. The Jeremy Scott x adidas Originals line is known for it´s avant-garde modell and flashy features take this ideas a step farther. If you check out the Jeremy Scott x adidas Originals Spring 2010 Collection, you will see some familiar faces as excellently as newer designs. This time Jeremy Scott sees no limits, as he uses oversized, rhinestones and golf shoe inspirations on his advancing collection, not to mention a license plate and use of triple tongues in the July 2010 Jeremy Scott x adidas line-up. We can’t wait to see more from the look book, stay tuned! For more pic fallow the jump.
Source: Sneakernews

Adidas Originals x Jeremy Scott x Detail lookShare
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via <a href="http://www.numelo.com/blog/2010/01/22/ adidas-originals-jeremy-scott-detail/?utm_source=rss&utm_medium=rss&utm_campaign= adidas-originals-jeremy-scott-detail”>Numelo.com

Last but not least, the new Metro Attitude Hi. The tonque is bigger than ever before and branded with the Beverly Hills label. Jeremy Scott is coming more and more sophisticated. The Metro comes in July or August 2010.
Source: Numelo
Adidas x Jeremy Scott Shoes x Metro Attitude Hi Beverly Hills @ BBBShare
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via <a href="http://www.numelo.com/blog/2010/01/20/ adidas-jeremy-scott-shoes-metro-attitude-beverly-hills-bbb/?utm_source=rss&utm_medium=rss&utm_campaign= adidas-jeremy-scott-shoes-metro-attitude-beverly-hills-bbb”>Numelo.com

Give these triple tongued wonders a gander. Adidas and Jeremy Scott link once again for one this innovative black and white wonder. This colour if never seen before.  Of not is the most obvious aspect, the shoe has 3 tongues! Designed as a part of the Adidas Originals by Original campaign the shoe is set to drop in July 2010.
Source: Numelo
Adidas x Jeremy Scott Shoes x 3 Tonque @ BBBShare
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via <a href="http://www.numelo.com/blog/2010/01/20/ adidas-jeremy-scott-3-tonque-bbb/?utm_source=rss&utm_medium=rss&utm_campaign= adidas-jeremy-scott-3-tonque-bbb”>Numelo.com

Give these triple tongued wonders a gander. Adidas and Jeremy Scott link once again for one this innovative black and white wonder. This colour if never seen before.  Of not is the most obvious aspect, the shoe has 3 tongues! Designed as a part of the Adidas Originals by Original campaign the shoe is set to drop in July 2010.
Source: Numelo
Adidas x Jeremy Scott Shoes x 3 Tonque @ BBBShare
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Today I got the sample off the original Jeremy Scott Adidas signature shoes, the J-wing,  in my hands. The shoes look and feel nicer than any pics I saw before. Wings on both sides let you more fly than run. This not the first collabo from adidas and scott but I’m sure it is the fittest. Release date in europe is in the July 2010.
Source: Numelo
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Today I got the sample off the original Jeremy Scott Adidas signature shoes, the J-wing,  in my hands. The shoes look and feel nicer than any pics I saw before. Wings on both sides let you more fly than run. This not the first collabo from adidas and scott but I’m sure it is the fittest. Release date in europe is in the July 2010.
Source: Numelo
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Today, we show you the new Converse pack noticing the Chinese New Year. Commemorative colorways adorn the Weapon Low, One Star Leather and Weapon 86 Hi. During each shoe supplies erratic dosages of each color gold, white, red and all posses black. Every the shoes incorprate a motive as 2010 in the Year of the Tiger. More pics follow after the jump.
Source: nicekicks

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While most of his teammates were honoring Martin Luther King Jr. with special pairs of the Nike Zoom Kobe V, Pau Gasol did so using a different Nike basketball shoe. We already know that the Los Angeles Lakers big man enjoys balling in higher-top sneakers like the Nike Hyperize silhouette, as we’ve seen pairs of his own Player Exclusives designed for him. Last night Pau once again opted for sporting the Nike Hyperize, but this time they came in the same colorway as executed on the special edition Nike Zoom Kobe Vs that also paid tribute to Martin Luther King Jr. Enjoy pictures of the Nike Hyperize “Martin Luther King Jr. Day” in action after the jump. As with the Nike Zoom Kobe V, no concrete release information regarding this Nike Hyperize is known yet; however, we’ll bring you it should any come up. Which of the two exclusive MLK Jr. Day Nike basketball surprises do you think looks best?

Photos via YahooSports.

via <a href="http://sneakerheadnews.com/ nike-hyperize-%E2%80%9Cmartin-luther-king-jr-day%E2%80%9D/”>Sneakerheadnews

A couple of days ago we featured an Air Jordan II Retro, which was in a University Blue/Black colorway. Here we seen another Retro II, but this one has a little twist to it. This sneaker comes tricked out in brown crocodile skin. Have we ever seen crocodile skin on a pair of Air Jordans before?
As you can see most of the shoe comes in brown, including most of the upper. The most notable feature on the sneaker is the brown crocodile skin, which can be seen throughout the side panels. Black is also placed on the shoe and can be seen on the laces, outsole, and near the ankle. Not really sure what that red dot is meant to represent. Sorry to say it Jordan Brand, but i think this model will be a huge bust. This is just a first look, so keep it here for updates on this one.

via Sneakerheadnews