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Just browsing the net the other day, I ran into this piece of news that really made my day. Looks like Snoop Dogg joined the dark side of the force and made it into a parade with Darth Vader through midtown Manhattan to promote the launch of the new Adidas Originals Star Wars collection.

He left with Vader from the 34th Street towards Times Square, together with an army of star troopers. You can imagine the scene and the astonishment of those who were there at the time.
They hit the Time Square Foot Locker store where fans have been waiting the whole morning. Snoop, at the head of the star trooper army, presented a new orange sneaker, the centerpiece of the whole collecton, with the help of R2-D2.
Here’s a video of the thing captured by the guys at Techland:

While I do understand the importance of the partnership between Adidas and Star Wars, I’ve yet to figure out what Snoop has to do with the whole thing. I’m not saying it’s bad, but knowing a thing or two about marketing, I still think that Star Wars fans aren’t exactly the core of Snoop’s fan base.
But besides that, I’m sure it must have been quite a show. You don’t see star troopers walking down the street everyday and you certainly don’t expect them to be headed by Snoop Dogg. This new line could be something interesting.
Anyway, here’s the Adidas promo video for the launch of the Star Wars Originals collection, featuring Darth Vader, David Beckham and Snoop:

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via <a href="http://www.a1-sneakers.com/snoop-dogg-launches- adidas-originals-star-wars-collection”>Sneakers-Blog

Another band Converse wanted for their Hund(Red) product line was the Canadian group Tokyo Police Club, formed in Ontario in 2005 by four high school colleagues.

They caught the attention of the Converse mangers thanks to the numerous praises from top magazines, including Rolling Stone, for their 2006 EP, A Lesson in Crime.
On their blog, they say that “ Converse asked us to design a shoe for the (RED) cause, and we happily accepted!”. The shoes are only available in several stores, but you’ll definitely find them on Converse’s website.

Ten percent of al money raised from the sales of the Tokyo Police Club converse sneakers will go The Global Fund to Fight AIDS, Tuberculosis and Malaria (Geneva, Switzerland).
Officially, the shoes are inspired by the power of a good system. They have a black leather upper with cool laser-etched graphic.
The top eyelets are red to suggest the association with PRODUCT (RED)â„¢. All the other eyelets have the typical gray color. The foot bed is also red and the label is woven.
I like this pair. I think it’s really cool.
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via <a href="http://www.a1-sneakers.com/ converse-tokyo-police-club-sneakers”>Sneakers-Blog

Following the increase in the number of European players that joined NBA teams in the last few years, the interest in basketball has increased on the continent. In order to capitalize on this, NBA and Adidas, the official sponsor have announced an agreement that grants the sports giant world wide rights to market NBA apparel.
According to the vice president of Adidas basketball, Lawrence Norman, they’ve got plans to aggressively promote thee items in eastern Europe, Russia and Middle East. In these countries, basketball has increased in popularity and kids there want to emulate their heroes. Such is the case in turkey where players such as Hedo Turkoglu are extremely popular, even more than Michael Jordan.
The deal tries to also capitalize of the fact that Europe will be the focus in the world of basketball in the next 4-5 years, with the FIBA world basketball championships that will be staged in Turkey in 2010 and Spain in 2014, the London Olympics that will be held in 2012, and the European championships that will take place in 2011 and 2013.
Related Posts:Michael Jordan SneakersMissy Elliot Adidas ShoesASICS SneakersPuma SneakersBasketball Sneakers

via <a href="http://www.a1-sneakers.com/ adidas-becomes-nba%E2%80%99s-official-sponsor-in-europe”>Sneakers-Blog

Vans launched this March a new sneaker design contest called “ Vans Custom Culture”, aimed at US high school kids. One of the goals if the program is to grow the awareness or high school art programs, especially now when the budgets or art are shrinking so much, and also inspire emerging talents.
The contest will culminate with a free trip to Los Angeles with all expenses covered for artists coming from four of the participating schools, where they will participate in an art showcase.
The registration started in March 1 and the participants receive four pairs of Vans sneakers on which to display their artistic talent. Besides the expo in Los Angeles, all designs will be made public in an online gallery. The winners will receive a generous amount of Vans products and also a 10000$ donation for their school’s art budget.
You can find more info about it at vans.com/customculture.
Related Posts:New Vans – KISS Sneakers Available Vans Sneakers Vans Releases Suicidal Tendencies Sneakers Vans Slip-On SneakersOld School Sneakers

via <a href="http://www.a1-sneakers.com/ vans-sneakers-design-contest”>Sneakers-Blog

Vans recently added Suicidal Tendencies to its list of bands they pay homage by creating custom sneakers and other apparel items.
This spring’s collection includes T-shirts, shorts, trucker hats and even a wallet, but the centerpiece is the Limited Edition Suicidal Tendencies Sk8-Hi top sneaker which features drawings inspired by the bands albums artwork.

Suicidal Tendencies was formed in Venice, Southern California, nearly thirty years ago and gathered a huge following among punkers and skaters with sounds like “Institutionalized” and “You Can’t Bring Me Down“.
They were a major contributor to the creation of skate punk genre, before the band changed its focus to thrash metal.
Vans homage for the band also includes a limited edition Era sneaker, which features a big skeleton face on the insole and the band’s logo across the heel, over a surprising light blue canvas.
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via <a href="http://www.a1-sneakers.com/ vans-releases-suicidal-tendencies-sneakers”>Sneakers-Blog

Just browsing the net the other day, I ran into this piece of news that really made my day. Looks like Snoop Dogg joined the dark side of the force and made it into a parade with Darth Vader through midtown Manhattan to promote the launch of the new Adidas Originals Star Wars collection.

He left with Vader from the 34th Street towards Times Square, together with an army of star troopers. You can imagine the scene and the astonishment of those who were there at the time.
They hit the Time Square Foot Locker store where fans have been waiting the whole morning. Snoop, at the head of the star trooper army, presented a new orange sneaker, the centerpiece of the whole collecton, with the help of R2-D2.
Here’s a video of the thing captured by the guys at Techland:

While I do understand the importance of the partnership between Adidas and Star Wars, I’ve yet to figure out what Snoop has to do with the whole thing. I’m not saying it’s bad, but knowing a thing or two about marketing, I still think that Star Wars fans aren’t exactly the core of Snoop’s fan base.
But besides that, I’m sure it must have been quite a show. You don’t see star troopers walking down the street everyday and you certainly don’t expect them to be headed by Snoop Dogg. This new line could be something interesting.
Anyway, here’s the Adidas promo video for the launch of the Star Wars Originals collection, featuring Darth Vader, David Beckham and Snoop:

Related Posts:Lance Armstrong In Nike Commercial Adidas Launches Adidas.TVDavid Beckham to Star in Adidas Sneakers CampaignEnergie Fall Winter Shoe CollectionPuma and Adidas To End 60 Year Old Conflict

via <a href="http://www.a1-sneakers.com/snoop-dogg-launches- adidas-originals-star-wars-collection”>Sneakers-Blog

Following the increase in the number of European players that joined NBA teams in the last few years, the interest in basketball has increased on the continent. In order to capitalize on this, NBA and Adidas, the official sponsor have announced an agreement that grants the sports giant world wide rights to market NBA apparel.
According to the vice president of Adidas basketball, Lawrence Norman, they’ve got plans to aggressively promote thee items in eastern Europe, Russia and Middle East. In these countries, basketball has increased in popularity and kids there want to emulate their heroes. Such is the case in turkey where players such as Hedo Turkoglu are extremely popular, even more than Michael Jordan.
The deal tries to also capitalize of the fact that Europe will be the focus in the world of basketball in the next 4-5 years, with the FIBA world basketball championships that will be staged in Turkey in 2010 and Spain in 2014, the London Olympics that will be held in 2012, and the European championships that will take place in 2011 and 2013.
Related Posts:Michael Jordan SneakersMissy Elliot Adidas ShoesASICS SneakersPuma SneakersBasketball Sneakers

via <a href="http://www.a1-sneakers.com/ adidas-becomes-nba%E2%80%99s-official-sponsor-in-europe”>Sneakers-Blog

Following the increase in the number of European players that joined NBA teams in the last few years, the interest in basketball has increased on the continent. In order to capitalize on this, NBA and Adidas, the official sponsor have announced an agreement that grants the sports giant world wide rights to market NBA apparel.
According to the vice president of Adidas basketball, Lawrence Norman, they’ve got plans to aggressively promote thee items in eastern Europe, Russia and Middle East. In these countries, basketball has increased in popularity and kids there want to emulate their heroes. Such is the case in turkey where players such as Hedo Turkoglu are extremely popular, even more than Michael Jordan.
The deal tries to also capitalize of the fact that Europe will be the focus in the world of basketball in the next 4-5 years, with the FIBA world basketball championships that will be staged in Turkey in 2010 and Spain in 2014, the London Olympics that will be held in 2012, and the European championships that will take place in 2011 and 2013.
Related Posts:Michael Jordan SneakersMissy Elliot Adidas ShoesASICS SneakersPuma SneakersBasketball Sneakers

via <a href="http://www.a1-sneakers.com/ adidas-becomes-nba%E2%80%99s-official-sponsor-in-europe”>Sneakers-Blog

Vans launched this March a new sneaker design contest called “ Vans Custom Culture”, aimed at US high school kids. One of the goals if the program is to grow the awareness or high school art programs, especially now when the budgets or art are shrinking so much, and also inspire emerging talents.
The contest will culminate with a free trip to Los Angeles with all expenses covered for artists coming from four of the participating schools, where they will participate in an art showcase.
The registration started in March 1 and the participants receive four pairs of Vans sneakers on which to display their artistic talent. Besides the expo in Los Angeles, all designs will be made public in an online gallery. The winners will receive a generous amount of Vans products and also a 10000$ donation for their school’s art budget.
You can find more info about it at vans.com/customculture.
Related Posts:New Vans – KISS Sneakers Available Vans Sneakers Vans Releases Suicidal Tendencies Sneakers Vans Slip-On SneakersOld School Sneakers

via <a href="http://www.a1-sneakers.com/ vans-sneakers-design-contest”>Sneakers-Blog

Vans launched this March a new sneaker design contest called “ Vans Custom Culture”, aimed at US high school kids. One of the goals if the program is to grow the awareness or high school art programs, especially now when the budgets or art are shrinking so much, and also inspire emerging talents.
The contest will culminate with a free trip to Los Angeles with all expenses covered for artists coming from four of the participating schools, where they will participate in an art showcase.
The registration started in March 1 and the participants receive four pairs of Vans sneakers on which to display their artistic talent. Besides the expo in Los Angeles, all designs will be made public in an online gallery. The winners will receive a generous amount of Vans products and also a 10000$ donation for their school’s art budget.
You can find more info about it at vans.com/customculture.
Related Posts:New Vans – KISS Sneakers Available Vans Sneakers Vans Releases Suicidal Tendencies Sneakers Vans Slip-On SneakersOld School Sneakers

via <a href="http://www.a1-sneakers.com/ vans-sneakers-design-contest”>Sneakers-Blog